Privacy Policy

Effective Date: 04 March 2025
Last Updated: 04 March 2025

Welcome to BWSONLINE. Your privacy is of the utmost importance to us. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or use our multi-vendor eCommerce platform.

By accessing or using BWSONLINE, you consent to the practices described in this policy. If you do not agree, please do not use our platform.

1. Information We Collect

We collect different types of information from users, including:

a) Personal Information

  • Name, email address, phone number, and shipping/billing addresses

  • Payment details (processed securely by third-party payment processors)

  • Account login credentials

  • Identification documents for vendor verification

b) Non-Personal Information

  • IP address, browser type, operating system

  • Device information and usage data

  • Shopping preferences and product interests

c) Cookies and Tracking Technologies

We use cookies, web beacons, and similar technologies to:

  • Enhance user experience and site performance

  • Remember login details and preferences

  • Analyze site traffic and interactions

  • Provide targeted advertisements

Users can manage cookie preferences via their browser settings. Learn more in Section 7 (Cookies and Tracking Technologies).

2. How We Use Your Information

We use collected data for:

  • Processing transactions and fulfilling orders

  • Improving and personalizing user experience

  • Communicating with users regarding orders, promotions, and support

  • Preventing fraudulent activity and ensuring platform security

  • Complying with legal and regulatory obligations

3. How We Share Your Information

We do not sell your personal data. However, we may share your information with:

  • Vendors: To facilitate order fulfillment and customer service

  • Payment Processors: For secure payment transactions

  • Shipping Providers: To deliver purchased goods

  • Legal Authorities: When required by law or in response to legal requests

  • Advertising & Analytics Partners: To improve our services and marketing strategies

4. Data Protection and Security

We implement strong security measures to protect user data, including:

  • SSL encryption for data transmission

  • Secure payment gateways compliant with PCI-DSS standards

  • Access controls and two-factor authentication for sensitive data

  • Regular system audits and vulnerability assessments

However, no system is 100% secure. Users are advised to use strong passwords and enable additional security features when available.

5. Your Rights and Choices

Depending on your location, you may have rights over your personal data, including:

  • Access & Correction: Request access to or correction of your personal data

  • Data Deletion: Request deletion of your account and associated data

  • Opt-Out of Marketing: Unsubscribe from promotional emails

  • Restrict Processing: Limit how your data is used

  • Data Portability: Obtain a copy of your data in a structured format

To exercise these rights, contact us at [support@bwsonline.com].

6. Compliance with Global Privacy Laws

a) General Data Protection Regulation (GDPR) – European Users

If you are in the European Economic Area (EEA), you have additional rights under GDPR, including:

  • The right to object to data processing based on legitimate interest

  • The right to lodge a complaint with a data protection authority

We process your data based on legal grounds such as contract necessity, consent, and compliance with legal obligations.

b) California Consumer Privacy Act (CCPA) – California Users

Under CCPA, California residents can:

  • Request disclosure of collected data

  • Opt-out of the sale of personal data

  • Request deletion of their personal data

To make a CCPA request, contact us at [support@bwsonline.com].

c) Children’s Online Privacy Protection Act (COPPA)

BWSONLINE is not intended for users under the age of 13. We do not knowingly collect personal data from children. If you believe a child has provided personal data, contact us for deletion.

7. Cookies and Tracking Technologies

We use cookies for various purposes, including site functionality, analytics, and advertising. You can manage your cookie preferences through browser settings.

a) Types of Cookies We Use

  • Essential Cookies: Necessary for website functionality

  • Analytics Cookies: Help us understand user behavior and improve our services

  • Advertising Cookies: Deliver personalized ads based on browsing activity

b) Managing Cookie Preferences

Users can opt out of non-essential cookies by adjusting browser settings or using opt-out tools provided by advertisers (e.g., Google Ads Settings, Network Advertising Initiative).

8. Data Retention

We retain personal data only as long as necessary for:

  • Fulfilling transactions and legal obligations

  • Resolving disputes and enforcing agreements

  • Improving our services

When no longer needed, data is securely deleted or anonymized.

9. Third-Party Links

BWSONLINE may contain links to third-party websites. We are not responsible for their privacy policies or data practices. Users should review external sites’ policies before sharing personal data.

10. Changes to This Privacy Policy

We may update this policy from time to time. Changes will be posted on this page with an updated “Last Updated” date. Significant changes may be communicated via email or platform notifications.

11. Contact Information

For questions about this Privacy Policy, contact us at:

BWSONLINE Privacy Team
Email: support@bwsonline.com
Address: 110 Calhoun Street
Battle Creek MI 49017

By using BWSONLINE, you acknowledge that you have read and understood this Privacy Policy. Continued use of the platform after updates constitutes acceptance of the revised policy.

Thank you for trusting BWSONLINE!